What Is Creative Real Estate?
I’m speaking to agents now….THROW the training manuals in the bin & get out in the real world! Who invented this stuff. The world is moving so fast, these manuals CAN NOT & DO NOT keep up with the reality in selling & current markets. They are a guideline only! Try something new. HELP your clients achieve what they need by thinking differently. STOP selling auction methods in markets where auctions don’t thrive in, meaning they are not in favour of your vendor only the buyer. Stop jamming vendor paid advertising down your clients throat as the first option, because that’s the only method you understand & have been taught. Each sale needs to be individually assessed.
We are in a buyers market! Creative real estate comes into play in a buyers market, because YOU need to come up with something unique now to help your clients sell at a price they will be happy with. In a market flooded with sellers that NEED to sell and savvy buyers who have researched the market well, who have a clear and defined idea of what it is they want to buy, how are you going to put your vendors interests first?